Even if you opt out of Instant Personalization, there's still data leakage if your friends use Instant Personalization websites—their activities can give away information about you, unless you block those applications individually." On December 27, 2012, CBS News reported that Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg, criticized a friend for being "way uncool" in sharing a private Facebook photo of her on Twitter, only to be told that the image had appeared on a friend-of-a-friend's Facebook news feed.
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The private identification being summoned by the website from its users include copies of their driver's license, state-issued ID cards, passports, military cards, photo IDs, etc.
This has created great displeasure for users who practice discretion with such information.
The EFF noted that "For users that have not opted out, Instant Personalization is instant data leakage.
As soon as you visit the sites in the pilot program (Yelp, Pandora, and Microsoft Docs) the sites can access your name, your picture, your gender, your current location, your list of friends, all the Pages you have Liked—everything Facebook classifies as public information.
They demonstrated that anyone could get access to information saved to a Facebook profile, even if the information was not intended to be made public.